Case Study: a leading global automotive firm achieves better customer data accuracy and digital engagement with Gruve AI

Enhancing Customer Data Accuracy and Digital Engagement for an Automotive Leader

The client, a leading global automotive firm, faced significant challenges with data accuracy and system integration within its Indian subsidiary. With limited technical staff and resistance from stakeholders used to legacy systems, the company struggled to align its Salesforce data with a new Data Hub. Gruve was engaged to address these issues and refine their CRM capabilities.

Gruve implemented a comprehensive solution that included enhancing the Salesforce system, building new interfaces for seamless integration, and deploying Experience Cloud for customer surveys. They also optimized Marketing Cloud for campaigns and improved the UI/UX and consent management. As a result of Gruve's work, the client saw a 10% reduction in case response delay, a 30% increase in campaign frequency, and a 15% increase in customer satisfaction, while also establishing a scalable architecture for global expansion.