Case Study: Scoop DeVille drives delivery sales and new customers with Grubhub

Scoop DeVille drives 25% of sales through Grubhub and wins 74% first-time orders

Scoop DeVille, an ice cream shop in Philadelphia, sought a competitive advantage by offering delivery for its desserts. Partnering with Grubhub and using its Marketplace and Merchant Portal services, the vendor provided a platform to reach new customers in a market with few ice cream delivery options.

Grubhub's solution included an insights dashboard and menu management tools, along with a dedicated Account Advisor for one-on-one support. This partnership drove significant results for Scoop DeVille, with Grubhub accounting for 25% of its total sales over a nine-month period. Furthermore, 74% of the orders through Grubhub came from first-time customers, many of whom later became loyal in-store diners.

Scoop DeVille