Case Study: Pig & Khao boosts takeout and delivery revenue with Grubhub

Pig & Khao drives over 50% of takeout and delivery sales through Grubhub

The restaurant Pig & Khao, owned by Chef Leah Cohen, faced a critical challenge when the COVID-19 pandemic forced the closure of indoor dining in New York City. To survive and generate revenue, the business needed to pivot rapidly to a takeout and delivery model, requiring menu adaptation, new packaging, and a way to reach new customers. They turned to the Grubhub Marketplace to help make this shift.

Grubhub provided the extensive customer network needed to build awareness for Pig & Khao's new takeout and delivery services. By implementing this solution, the restaurant successfully reinvented its business model. The results were significant, with over 50% of the restaurant's takeout and delivery sales coming directly from Grubhub, demonstrating a major and measurable impact on revenue and customer reach.

Pig & Khao