Case Study: Madame Vo reaches new customers and grows delivery revenue with Grubhub

Madame Vo reaches 33+ million diners with Grubhub

Madame Vo, a Vietnamese restaurant in New York City, faced a critical challenge when the pandemic forced the closure of indoor dining in early 2020. With a small physical space, owners Jimmy Ly and Yen Vo needed to quickly generate new revenue streams and expand their customer footprint beyond their East Village neighborhood. They turned to the vendor Grubhub and its Grubhub Marketplace service to address this.

By listing their menu on the Grubhub Marketplace, Madame Vo was quickly able to launch takeout and delivery. The solution from Grubhub provided the customer base and infrastructure needed to reach a broader audience. This partnership allowed the restaurant to successfully build brand awareness, develop a loyal customer base from new areas, and generate significant additional revenue, which served as a lifeline for the business during the pandemic.

Madame Vo