Case Study: Da Nonna Rosa grows orders and customer loyalty with Grubhub

Da Nonna Rosa boosts Grubhub orders with 53% promotion redemptions

Da Nonna Rosa, a family-owned Italian restaurant in New York City, partnered with the vendor Grubhub to extend its reach and attract new customers in a highly competitive market. Their challenge was standing out among many options and enticing first-time diners to try their food.

The solution implemented by Grubhub involved utilizing its platform's marketing and promotional tools. Da Nonna Rosa ran a variety of limited-time offers and discounts through Grubhub, which were then analyzed using Grubhub's customer insights dashboard to gauge their effectiveness. This strategy was highly successful, resulting in 53% of their Grubhub orders including a promotion redemption and helping them form long-term relationships with new customers.

Da Nonna Rosa