Case Study: Cayenne drives more lunchtime orders and reduces food waste with Grubhub for Restaurants

Cayenne drives 70% more orders with Grubhub Marketplace

The customer, Cayenne, a virtual restaurant specializing in Nashville hot chicken founded by Chef Hillary Sterling, faced the challenge of reaching a broad customer base and launching a new concept without the overhead of a physical location. To achieve this, they partnered with the vendor Grubhub and utilized the Grubhub Marketplace to list their delivery-only concept.

The solution implemented by Grubhub involved listing Cayenne on its marketplace and providing powerful promotional tools. This allowed Cayenne to drive order volume, particularly during lunch, and use data insights to optimize its menu. The results included reaching a new customer base and increasing orders; by using photos on its Grubhub menu, Cayenne achieved 70% more orders and 65% higher sales.

Cayenne