Case Study: Bubbakoo’s Burritos boosts average ticket size and repeat orders with Grubhub Direct

Bubbakoo’s Burritos boosts average ticket size 21% with Grubhub Direct

Bubbakoo's Burritos, a fast-casual Mexican-fusion restaurant chain, sought to digitally expand and provide a flawless online ordering experience for delivery and pickup while building brand loyalty. To achieve this, they partnered with Grubhub and implemented Grubhub Direct, a commission-free branded web ordering solution.

The solution from Grubhub enabled Bubbakoo's to launch a branded ordering website, allowing them to capture different customers and maintain ownership of guest data. Using Grubhub Direct resulted in a 21% higher gross average ticket size on the branded site compared to their mobile app. Furthermore, over one in three diners re-ordered through the site within eight months of launch, and web orders came to drive 50% of the brand's owned digital traffic in under a year.

Bubbakoo’s Burritos