Case Study: Broccolino expands direct online ordering and reaches new customers with Grubhub Direct

Broccolino drives 86% first-time Grubhub Direct orders with Grubhub

Broccolino, a New York-based Italian restaurant, wanted to provide customers with a direct online ordering option from its own website that included menu photos and felt branded to its restaurant. While already using the Grubhub Marketplace for delivery, its previous direct ordering provider lacked these fundamental features. Grubhub introduced the restaurant to its Grubhub Direct service to meet this challenge.

Grubhub implemented its Grubhub Direct solution, which provided a customizable online ordering site. The restaurant owner valued the easy-to-use dashboard that managed both Marketplace and Direct menus simultaneously, the access to customer data, and the ability to run targeted promotions. The measurable impact was significant, with 86% of Broccolino's Grubhub Direct orders coming from first-time Grubhub customers, successfully expanding its reach through its own branded channels.

Broccolino