Case Study: Zitros Group transforms into a multi-brand digital ecosystem with Growww

Zitros Group transforms 20+ years of water expertise into a multi-brand digital ecosystem with Growww

Zitros Group, a family business with over 20 years of expertise in water treatment, faced the challenge of transforming its established technical authority into a modern, multi-brand digital ecosystem to serve distinct audiences like households, enterprise clients, and premium consumers without diluting its core brand. The vendor Growww was engaged to provide a comprehensive solution involving brand strategy, design, and Webflow development.

Growww implemented a complete solution that included creating three new brands (Aqua Protekt, Purens, and Doma), each with its own identity and strategy. They redesigned and migrated the Zitros website to Webflow, implemented a custom CRM for lead management, and delivered extensive branding and marketing materials. The result was a scalable digital infrastructure; notably, the new Webflow website was designed and developed with a turnaround of only 10 days, transforming the established company into a modern, multi-brand system ready for performance marketing and future growth.

Zitros Group