Case Study: Rocky Mount Area Association of REALTORS achieves 20% efficiency gain and reliable member data with GrowthZone

Rocky Mount Area Association of REALTORS - Customer Case Study

The Rocky Mount Area Association of REALTORS® (RMAAR), a small association in Rocky Mount, NC, was hampered by an antiquated software platform that forced staff to enter the same member data across multiple systems, produced unreliable records, and failed to integrate with essential industry tools.

After a three-month search RMAAR implemented GrowthZone, whose intuitive interface and integrations (NRDS, SentriLock and others) centralized contact management, finances, education, lockbox and listing data. The switch eliminated multiple standalone tools, improved member communication via email and push notifications, enabled on-demand member support with a clone feature, and delivered at least a 20% efficiency gain along with positive member feedback and ongoing product improvements.

Rocky Mount Area Association of REALTORS

Terry Stevens

Chief Executive Officer