Case Study: New Mexico Society of Association Executives achieves streamlined event registration and increased member engagement with GrowthZone

New Mexico Society of Association Executives - Customer Case Study

The New Mexico Society of Association Executives (NMSAE), a 70‑member association in Albuquerque led by Executive Director Jason Espinoza, needed to improve its member experience: event registration was difficult, event information hard to find, and member records were hard to access.

NMSAE implemented GrowthZone Association Management Software—leveraging Jason’s prior experience and guided onboarding—to deploy streamlined event registration, member management, directories, a redesigned website, and online billing. After launch, members praised the ease of registering and paying online, and the new system measurably increased member engagement.

New Mexico Society of Association Executives

Jason Espinoza

Executive Director