Case Study: Manatee Sarasota Building Industry Association achieves streamlined operations and increased member engagement with GrowthZone

Manatee Sarasota Building Industry Association - Customer Case Study

The Manatee Sarasota Building Industry Association (MS‑BIA), a Sarasota, FL trade association serving 325+ members, struggled with an outdated member-management system that left its website disconnected from membership data, prevented members from posting jobs or news, and forced a two‑person staff to handle time‑consuming manual processes. Low member engagement and cumbersome event registration made it clear the Association needed a more modern, integrated solution.

After researching vendors and speaking with current customers, MS‑BIA selected GrowthZone for its ease of transition, strong customer service, and cost savings. The new platform enabled online event registration and payments, seamless data conversion, member self‑service for job posts and advertising, and fewer manual tasks—freeing staff time and improving member communication and satisfaction.

Manatee Sarasota Building Industry Association

Leslie Weed

Membership and Events Director