Case Study: Madison Area Builders Association achieves streamlined member management and website integration with GrowthZone

Madison Area Builders Association - Customer Case Study

The Madison Area Builders Association, representing more than 500 builders, remodelers, contractors, banks and tradespeople, struggled with an antiquated database that couldn’t generate mailing lists or reports, or sync with its website. Needing better member promotion and communication, the Association evaluated nearly 50 vendors against a 40‑point criteria matrix and selected GrowthZone as the best fit.

GrowthZone was implemented smoothly, converting data for a flat fee and syncing with the Association’s website so members can be found, register for events, and update their information online. Staff efficiency improved—reports, mailing lists and emails are created in clicks, duplicate data entry was eliminated, costs dropped versus the previous system, and members have reported positive feedback while leadership can now track referrals and engagement for retention.

Madison Area Builders Association

Amber Schroeder

Executive Director