Case Study: Lake Norman Chamber of Commerce achieves greater member engagement and saves staff time with GrowthZone

Lake Norman Chamber of Commerce - Customer Case Study

Lake Norman Chamber of Commerce, led by Executive Vice President & COO Sylvia Spury, faced frustration after switching from ChamberMaster to a newer database that lacked key features. The replacement prevented members from adding logos, photos, colors or tiered benefits, made listings and promotions inflexible, and created extra work for staff managing events and member services.

Switching to GrowthZone Chamber Edition restored those capabilities and proved easy to use: members can self-manage profiles and promotions, events can be registered and paid for directly on the site, and the site’s look and functionality boosted member satisfaction. The chamber reports stronger engagement, simpler workflows, and expects significant time savings that will let staff focus more on member programs and delivering ROI.

Lake Norman Chamber of Commerce

Sylvia Spury

Executive Vice President & COO