Case Study: Home Builders Association of Fayetteville achieves streamlined membership management and improved communications with GrowthZone

Home Builders Association of Fayetteville - Customer Case Study

The Home Builders Association of Fayetteville (Fayetteville, NC), led by Executive Officer Natalie Fryer, needed a modern, web-based association management solution for its 400 members after their 2007 system became outdated. An initial vendor selection failed to meet their needs and, after 14 months and significant expense, the HBA was released from that contract and resumed its search for a dependable AMS.

They selected GrowthZone based on peer recommendations, pricing, and industry familiarity; key features like a fully functioning WMS upload and single-change replication streamlined data updates. The new system improved communication with easy, trackable emails, strengthened event management, and delivered the customer support they expected—leaving the HBA more efficient and satisfied with the transition.

Home Builders Association of Fayetteville

Natalie Fryer

Veteran Association Professional