Case Study: Dayton Area Chamber of Commerce achieves record new-member growth and improved retention with GrowthZone

Dayton Area Chamber of Commerce - Customer Case Study

Dayton Area Chamber of Commerce moved off an expensive, custom iMIS system and adopted GrowthZone Chamber Edition to solve problems with infrequent updates, poor usability, difficult reporting, and limited ways to give members the exposure they wanted. With a large membership base (~2,200), staff needed a cloud-based, user-friendly AMS that would simplify data access, member outreach, and day-to-day workflows.

GrowthZone delivered a cloud platform with marketing automation, a member hub, task reminders, and easy reporting, enabling regular, targeted communications and self-service exposure for members. The chamber reports stronger member engagement, easier staff workflows, improved renewal conversations, a positive ROI, and—after implementing GrowthZone—has exceeded new member goals every quarter for the first time in a decade.

Dayton Area Chamber of Commerce

Holly Allen

Vice-President of Marketing & Communications