Case Study: Carrollwood Area Business Association achieves a mobile-responsive website and increased member exposure with GrowthZone

Carrollwood Area Business Association - Customer Case Study

The Carrollwood Area Business Association (CABA), a Tampa-based group with 500 members and a two-person staff, faced a 30-day deadline to replace their software provider or renew an unsatisfactory contract. Their vendor couldn’t deliver an affordable, truly responsive website or a mobile app and left them with a clunky backend that required HTML knowledge and produced poor mobile results.

CABA selected GrowthZone for its cost, mobile capability, ease of use, and responsive support; GrowthZone met their timeline and launched a fully responsive site and app within 30 days. The new platform boosted member exposure through enhanced profiles, an InfoHub and event management tools, increased member engagement, and gave staff a user-friendly backend without developer skills needed.

Carrollwood Area Business Association

Melissa Marison

Director of Operations