Case Study: American Subcontractors Association achieves streamlined member management and automation with GrowthZone

American Subcontractors Association - Customer Case Study

The American Subcontractors Association (ASA), founded in 1966 and representing 32 chapters and over 2,300 subcontractor members, faced outdated association management tools that produced inconsistent member data, non-integrated systems, and tedious processes. Staff needed a modern platform to streamline workflows, improve data quality, and better serve regional chapters and individual members while supporting organizational growth.

In 2018 ASA adopted GrowthZone AMS, chosen for its intuitive interface, automation capabilities, and strong onboarding and support. The switch delivered faster membership intake, better reporting, automated communications, and a new GrowthZone-hosted website that simplified member signups—allowing ASA’s small staff to do more in less time and improve chapter and member engagement.

American Subcontractors Association

Matt Levine

Management Consultant