Case Study: Red Queen Marketing goes from SEO beginner to digital PR expert with GrowthMentor

Red Queen Marketing goes from beginner to expert in 3 years with GrowthMentor

Michelle Tansey, founder of Red Queen Marketing, was struggling to build a niche SEO function with no prior training. Her on-the-job learning was ineffective, especially during COVID when asking colleagues for help via Slack made her feel like an inconvenience. She needed a better way to learn SEO and digital PR without appearing incompetent to her coworkers.

By using GrowthMentor, Michelle gained direct access to expert mentors who provided guidance and live demonstrations on calls. This accelerated her growth from a beginner to a recognized expert. A pivotal moment was when a mentor's public endorsement led directly to a new job opportunity. As a result of the solution from GrowthMentor, Michelle was able to build digital PR functions from scratch and now successfully runs her own digital PR business.

Red Queen Marketing