Case Study: VitalityHealth achieves more in-market leads and lower appointment costs with GrowthIntel

VitalityHealth - Customer Case Study

VitalityHealth, the insurance company known for rewarding healthy living, was facing data exhaustion in its large-scale B2B outbound calling campaigns. After years of mass dialing a limited market, overexposure, opt-outs, and declining returns made it difficult to find new companies likely to be in-market for health and life insurance products.

GrowthIntel analyzed VitalityHealth’s historical prospecting data and built a predictive model to identify more than 130,000 new prospects, while also filtering out low-conversion companies already in the database. In an initial pilot, GrowthIntel’s recommendations delivered twice as many appointments as VitalityHealth’s own records, reduced cost per appointment by 24%, and put the company on track for a 10x ROI in year one.

VitalityHealth

Ross Dowson

Head of Direct Sales Operations