Case Study: Pure360 achieves 8x more opportunities and faster lead generation with GrowthIntel

Pure360 - Customer Case Study

Pure360, an email and SMS marketing software provider, was struggling with unreliable lead generation from a data provider and wanted a better way to find high-value prospects at scale while reducing wasted sales calls. Before GrowthIntel, Pure360 relied on traditional business classification data that couldn’t identify companies based on email and SMS volume, making opportunity generation hit and miss.

GrowthIntel solved this by using its proprietary business classification system to target prospects with relevant messaging volume and provide richer signals for lead qualification. Pure360 was able to build and launch campaigns in under 15 minutes, cutting campaign prep from 2–3 hours to 15 minutes, and saw opportunities created increase by 8x. GrowthIntel’s machine-learning optimization also improved results for subsequent campaigns within 48 hours.

Pure360

Adrian Brandish

Outbound Data Manager