Case Study: freemarketFX achieves 42% more opportunities with GrowthIntel

freemarketFX - Customer Case Study

freemarketFX, a peer-to-peer currency exchange solution for individuals and corporates, was struggling to identify which prospects actually needed forex support. Their previous agency relied on SIC-code-based lists, which meant they were calling many companies with no FX need and missing good prospects with incomplete or inaccurate industry codes.

GrowthIntel solved this by using signal-based prospecting, including import and export activity, to automatically identify companies showing a current need for FX before calls were made. With GrowthIntel supplying 3,000 leads per month, freemarketFX saw a 49% increase in conversion rate and a 42% increase in opportunities generated after two months.

freemarketFX

James Allum

Chief Commercial Officer