Case Study: Citation Limited achieves a larger addressable market and higher-quality leads with GrowthIntel

Citation Limited - Customer Case Study

Citation Limited, one of the UK and Ireland’s largest providers of HR, employment law, and ISO services, needed a better way to identify its true addressable market. Working with GrowthIntel, the company wanted to move beyond simple SIC-code and employee-count filters, which were missing promising prospects and forcing business development consultants to spend time researching targets instead of focusing on calls.

GrowthIntel analyzed Citation Limited’s historical prospecting data to learn which traits matched its best customers, then used its model to surface thousands of new in-market prospects that had been overlooked. The result was 268,000 new target companies identified, one in three completed calls leading to a positive outcome, and a 10x revenue return on the cost of GrowthIntel.

Citation Limited

Paul Lillico

Chief Technology Officer