Case Study: Cambridge Global Payments achieves 280% higher conversion rates with GrowthIntel

Cambridge Global Payments - Customer Case Study

Cambridge Global Payments, a global foreign exchange specialist, relied on telemarketing to generate leads but found that traditional credit bureau data produced weak prospects, with only 30% needing FX services. The company wanted to improve call-to-appointment conversion rates and make its sales outreach more effective.

GrowthIntel helped Cambridge Global Payments prioritize outbound calls with growth intelligence software that recommended the best companies to contact and provided contextual prospect data for better conversations. The result was 97% of leads having FX need, a 280% increase in conversion rates from calls to appointments, and a 16X ROI, showing a major improvement driven by GrowthIntel.

Cambridge Global Payments

David Clarke

MD