Case Study: BT Business increases sales 3.5x with GrowthIntel

BT Business - Customer Case Study

BT Business, which sells BT products through 40 local business units, needed a better way to prioritize outbound telemarketing and outside sales leads. Before using GrowthIntel, the teams relied on traditional credit bureau data, which often led to wasted calls and missed revenue opportunities.

GrowthIntel helped BT Business by automatically recommending companies to call based on local sales knowledge, while also providing real-time performance and activity insights. The results were strong: sales increased 3.5x, sales order value increased 4x, and the rate of good calls improved from 1 in 10 dials to 1 in 3, with many wins coming from entirely new customers.

BT Business

Barry Forder

Sales Director