Case Study: Yodo1 cuts email costs and boosts player engagement with GrowthDot's Proactive Campaigns

How Yodo1 cut email costs and boosted player engagement with Proactive Campaigns

Yodo1, a computer games company based in Beijing, faced a significant challenge with the high cost of sending targeted marketing emails. Their previous tool, Mailchimp, was costing approximately $1,000 per month and had limitations on the number of emails they could send, preventing effective outreach to high-value and lapsed players. This led them to seek a more affordable and integrated solution from the vendor GrowthDot.

GrowthDot’s solution was the Proactive Campaigns app for Zendesk, which offered an affordable way to send bulk emails directly through their existing helpdesk platform. The result was a drastic reduction in costs, allowing Yodo1 to send over 40,000 emails per month for just a few dollars. This more effective outreach, which also enabled back-and-forth communication with players via Zendesk tickets, helped them re-engage their audience at a fraction of their previous expense.

Yodo1

Dale Stiffell

Community Manager