Case Study: Youth and Earth scales 300+ social ad statics with Growthcurve's creative automation system

Youth and Earth scales 300+ statics with Growthcurve

Youth and Earth, a company selling NMN supplements, needed to produce hundreds of static ads for a campaign but faced the challenge of achieving scale without design drift. The vendor, Growthcurve, was hired to create a system that would allow non-designers to produce consistent, on-brand assets.

Growthcurve designed a creative automation system within Figma, using approved UGC video stills and a locked editorial layout. This solution enabled the customer's team to easily swap images and headlines. The result was the production of over 300 static assets, with the framework providing a limitless and controlled way to generate future creative for more testing without rebuilding.

Youth and Earth