Case Study: Fanatics elevates UGC with Growthcurve's AI-powered creative fixes

Fanatics keeps launches on schedule with Growthcurve by making 3 AI fixes to UGC

Growthcurve helped Fanatics overcome a challenge with user-generated content (UGC) that did not always meet the creative brief. Creators would sometimes drift from the art direction, miss key lines, or lack necessary props, which threatened to delay launches and require costly reshoots.

The solution implemented by Growthcurve was to use AI to digitally alter the UGC, making small fixes like adding a pot of sauce, a cat, or a strip of tape on a wall. This approach allowed Fanatics to keep its launch on schedule by avoiding reshoots, saving significant time and resources.

Fanatics