Case Study: Avant defrosts frozen credit with Growthcurve

Avant creates one hero image across square and vertical formats with Growthcurve

The customer Avant faced the challenge of communicating the complex financial concept of "defrosting" a frozen credit card in a simple, immediate, and visually premium way. They partnered with the vendor Growthcurve to create a single, powerful hero image that could convey this idea without a long explanation.

Growthcurve developed a solution using AI product photography and iterative art direction. They created a highly realistic image of an Avant card frozen in a block of ice that was just beginning to thaw, making the metaphor of regained access and momentum feel physical and believable. The final hero image successfully carried the entire campaign across multiple social formats, providing a clear and tactile representation of the concept.

Avant