Case Study: RateGain Achieves 312% More Qualified Trial Signups with Growth Natives

RateGain boosts qualified trial signups 312% with Growth Natives

RateGain, a global leader in travel and hospitality intelligence solutions, faced challenges with underutilized data, manual campaign execution, and disconnected systems. This resulted in low engagement and slow conversion cycles. To address this, they partnered with vendor Growth Natives to re-architect their marketing infrastructure using Marketo and Salesforce.

Growth Natives implemented a unified intelligence layer and a data-driven automation framework, integrating RateGain's product intelligence with their marketing and sales systems. This solution drove a 312% increase in qualified trial signups, accelerated trial-to-paid conversion velocity by 3.8 times, and generated over $12.4 million in annual pipeline impact for RateGain.

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