Case Study: Instapage reactivates 70% of dormant leads with Growth Natives

Instapage reactivates 70% of dormant leads with Growth Natives

Instapage, a conversion optimization platform, faced challenges with its costly and fragmented marketing systems, including an underutilized Marketo setup. This led to poor data hygiene, ineffective nurture programs for dormant leads, and misalignment between sales and marketing teams. To address this, they partnered with Growth Natives for a marketing automation modernization.

Growth Natives migrated Instapage from Marketo to HubSpot, implementing data enrichment and dynamic segmentation. They built new lifecycle nurture and reactivation programs, which successfully reactivated 70% of dormant prospects. The solution also included refined lead scoring and attribution modeling, resulting in improved operational efficiency, funnel visibility, and the generation of millions in pipeline growth for the client.

Instapage