Case Study: Virtuous boosts retention and growth with Growth Molecules

Virtuous boosts NRR 7% with Growth Molecules

Virtuous, a B2B/B2B2C SaaS platform for nonprofits, partnered with Growth Molecules when its Customer Success team was at an inflection point. With new products launching and a growing customer base, the challenge was to develop a prioritized 18-month roadmap to prepare for scale while continuing to meet onboarding targets and customer satisfaction goals.

Growth Molecules implemented a Diagnostic Assessment and a two-day Customer Journey Mapping Workshop. This engagement delivered a strategic framework and cross-functional alignment, resulting in a 7% increase in NRR and a 5% increase in GRR in less than three quarters. Additional outcomes included reducing time to value by 63%, cutting onboarding duration from 4.5 months to 50 days, and achieving a 96% customer satisfaction score.

Virtuous