Case Study: ZEN Program LTD achieves stronger .NET marketing and lead generation with Growth Labs

ZEN Program LTD boosts NDepend leads 22.51% with Growth Labs

Growth Labs was engaged by ZEN Program LTD, the creator of the .NET static analysis tool NDepend. The customer's challenges included the need for a modern logo design that would appeal to the Microsoft developer community and a requirement for effective inbound marketing to shift their target audience towards project managers and team leads.

The solution implemented by Growth Labs included designing a simple, stylish logo and the NDepend homepage. For marketing, Growth Labs started a blog for the product, which achieved an average of 4,743 visits per month and converted 22.51% of visitors into leads. They also facilitated the creation and publication of a community e-book. These efforts successfully highlighted NDepend's functionality and expanded its reach.

ZEN Program LTD