Case Study: Teletrac Navman achieves 38% more sales qualified leads with Growth Intelligence

Teletrac Navman - Customer Case Study

Teletrac Navman, a leading global telematics company, was already using propensity modelling in its outbound marketing, but in the mature UK telematics market it had reached a point where the model’s pool of good prospects had become too shallow. To keep growing, the company needed a better way to identify new, relevant opportunities and support its evolving omni-channel B2B marketing strategy.

Growth Intelligence implemented its AI-powered platform using Teletrac Navman’s CRM data combined with Growth Intelligence Signals to build a custom model for predicting which businesses were most likely to convert. The solution uncovered previously overlooked prospects and delivered a renewable stream of high-converting leads, producing a 38% increase in sales qualified leads, a 56% uplift in lead-to-deal conversion rate, and a 2.2x increase in annual contract value for Growth Intelligence and Teletrac Navman’s outbound efforts.

Teletrac Navman

Peter Millichap

UK Marketing Director