Case Study: Fasken Builds a Predictable Sales Pipeline with Growth Hackers

Fasken grows monthly organic traffic 120% with Growth Hackers

Fasken, a top-tier Canadian law firm, faced significant challenges in generating qualified leads through digital channels. Despite their strong reputation, their online marketing efforts were underperforming, with poor SEO visibility, inefficient Google Ads, an underused LinkedIn presence, and no cohesive lead strategy hindering growth. They partnered with Growth Hackers to build a modern, scalable digital sales pipeline.

Growth Hackers implemented a comprehensive, multi-channel solution for Fasken, rebuilding their entire digital lead engine with strategies across SEO, Generative Engine Optimization (GEO), targeted Google Ads, LinkedIn campaigns, and segmented email marketing. This integrated approach delivered major results within six months, including a 120% increase in website traffic, a 47% reduction in cost-per-lead from Google Ads, over 300 qualified leads from LinkedIn, and a 260% overall increase in monthly lead volume, transforming their approach to client acquisition.

Fasken