Case Study: Holcim Australia Sales Academy achieves surging sales performance and boosted learner engagement with Growth Engineering

Holcim Australia Sales Academy - Customer Case Study

Holcim Australia, part of the global building‑materials group, faced shifting market conditions and needed a comprehensive sales training solution. In 2013 they partnered with Growth Engineering to launch the Holcim Australia Sales Academy — a fully branded LMS with social and gamification features and ISMM‑accredited, interactive sales content delivered via a five‑stage blended learning programme (short online units, on‑the‑job case studies, face‑to‑face workshops, written assignments and formal accreditation).

The Academy drove strong engagement and measurable results: 170 learners logged in 7,842 times, completed 1,104 online courses, attended workshops at around a 91–94% participation rate, and earned hundreds of accredited awards (284 ISMM awards; 390 assignments passed). The programme boosted morale and helped increase sales volumes across cement‑treated roadbase, other roadbase, drainage filter, ballast and recycled products.

Holcim Australia Sales Academy

Brad Hall

Holcim Australia Sales Academy