Case Study: LUX Rewards secures a £2.5 million enterprise deal with Growth Division

LUX Rewards secures £2.5 million deal with Growth Division

LUX Rewards, a B2B SaaS Fintech company, faced slowing growth with its consumer-facing app. The vendor, Growth Division, recommended a bold pivot to an enterprise product after their market research identified a new opportunity.

Growth Division implemented a hyper-targeted Account-Based Marketing (ABM) campaign for LUX Rewards' new ideal customer profile. The solution involved direct outreach via email and LinkedIn, which secured five enterprise-level meetings. This resulted in one multi-million pound deal with a major UK bank, generating £2.5 million in revenue and delivering a 50,000% return on investment for the client.

LUX Rewards