Case Study: New Media Advisors cuts campaign costs and speeds setup with Growth Channel

New Media Advisors - Customer Case Study

New Media Advisors, a marketing agency, struggled to find a programmatic advertising platform that offered flexibility without high minimum spend requirements or reliance on managed services. They needed a self-serve solution to quickly launch and optimize multi-channel campaigns for their diverse client base. After evaluating other vendors, they selected Growth Channel for its platform.

By implementing Growth Channel's self-serve DSP, the agency gained full control over campaign setup and optimization. This eliminated lengthy processes and minimum spend restrictions. Growth Channel delivered significant results, including 30% cost savings per campaign, a 3-4 hour reduction in setup time, and saving 2-3 days per month on data analysis and reporting.

New Media Advisors

Brent Bouldin

Partner & Co-Founder