Case Study: Ajala Digital achieves 10× conversion improvement with Growth Channel

How a Google advertising agency, Ajala Digital, improved their audience targeting with geofencing capabilities of Growth Channel AI, opening up new targeting capabilities and reaching potential customers with 10x impact on conversion results

Pamela Wagner Ajala Digital, a global advertising agency, faced significant audience targeting challenges with platforms like Meta and Google Ads, particularly in reaching niche customer segments within precise geographic regions. The agency, led by ex-Googler Pamela Wagner, needed a more accurate solution to overcome the 5-10 mile location inaccuracy common on those other platforms and better serve its clients.

Working with Growth Channel, Ajala Digital implemented a solution using its AI platform's geofencing capabilities. This provided the agency with 6-foot radius precision targeting, which dramatically improved their campaign performance. The results included a 10x improvement in conversions and achieving a cost per acquisition (CPA) below $10 for eCommerce audio campaigns, with many client CPAs decreasing from three digits to two.

Ajala Digital

Pamela Wagner

Chief Executive Officer