Case Study: Criptalia achieves 40% month-over-month growth from referrals with GrowSurf

How A FinTech Crowdlending Platform Uses GrowSurf To Drive 40% Month-Over-Month Growth

Criptalia, a Bergamo-based FinTech crowdlending platform that uses blockchain to connect projects with investors, wanted to unlock referral-driven growth but didn’t want to build and maintain an in-house program. After finding enterprise referral products starting at $1,000/month, Criptalia chose GrowSurf’s referral software as an affordable, easy-to-integrate solution that would let them track and automate a double-sided reward program without tying up engineering resources.

Using GrowSurf, Criptalia integrated a customizable referral program into their web app (about 16 hours of implementation) and began tracking attribution and automated rewards. Within one quarter GrowSurf-driven referrals accounted for ~40% of monthly user growth, customer acquisition cost from referrals is just $1 per user (excluding rewards) and one recent crowdlending project saw 45% of revenue come from referrals—demonstrating clear, measurable impact and attribution thanks to GrowSurf.

Criptalia

Diego Dal Cero

Chief Executive Officer/Founder