Case Study: UPTICK achieves 33% subscriber growth with GrowSurf

How A B2C Finance Newsletter Unlocked 33% Subscriber Growth With Referrals Using GrowSurf

UPTICK, a weekly B2C finance newsletter based in New York, needed a proper refer‑a‑friend program to replace Mailchimp’s basic email‑forwarding. They wanted subscriber-unique referral links, milestone rewards, and a solution that would integrate seamlessly with their Mailchimp workflow; after finding most options were built for e‑commerce or enterprise, UPTICK chose GrowSurf.

GrowSurf integrated in about an hour and let UPTICK white‑label notification emails, manage and fulfill rewards, centralize referral support, and track top ambassadors via an admin dashboard. The referral program drove measurable results: 33% subscriber growth from referrals within one month, customer acquisition cost kept under $1 through bulk reward purchasing, and simplified operations and analytics thanks to GrowSurf.

UPTICK