Case Study: Watson Fuels aligns brand values and streamlines content with GrowCreate and Umbraco CMS

Watson Fuels consolidates websites with GrowCreate, supporting 700+ employees

Watson Fuels, a UK-based fuel distributor and division of World Fuel Services, faced the challenge of evolving its brand to appeal to a more value-led and ESG-conscious audience. The established firm needed to align its messaging across different departments and regions while ensuring consistency across multiple channels. To address this, they partnered with vendor GrowCreate to migrate their website to the latest version of Umbraco CMS.

GrowCreate implemented a flexible Umbraco CMS solution hosted on Azure. This provided Watson Fuels with a multi-site platform that used reusable content blocks to ensure brand consistency and streamline workflows. The solution fostered digital innovation under an Agile framework and realized huge savings from website consolidation. The vendor's work was praised by the client for being well-organized and maintaining good communication.

Watson Fuels