Case Study: Mercedes-Benz streamlines global content translation with GrowCreate's headless Umbraco CMS solution

Mercedes-Benz modernizes Umbraco v13 translation workflows with GrowCreate

The automotive manufacturer Mercedes-Benz faced challenges with its multilingual content translation and publishing workflows on an Umbraco Cloud-hosted CMS. The system, maintained by vendor GrowCreate, suffered from performance issues, complex manual processes, and required a more robust infrastructure to improve communication between its back-office and a separately managed front-end.

GrowCreate implemented a solution by migrating the system to a dedicated Azure environment and upgrading it to Umbraco v13. They developed a custom API for smooth system communication and pioneered an AI-powered workflow using Azure AI Translator to automate localization. This streamlined the translation process, improved system reliability, and ensured long-term maintainability for Mercedes-Benz.

Mercedes-Benz