Case Study: Relatable achieves scalable, high-quality outbound lead generation (12% positive reply rate; replaces 5–6 SDRs) with Growbots

Relatable - Customer Case Study

Relatable is an early-stage Stockholm startup in media and marketing that connects top brands (Uber, Google, Samsung) with influencers to drive large-scale engagement. Facing a $600B ad market, the founders needed a lean, efficient outbound sales process to scale lead generation without hiring a costly team of SDRs, so they evaluated technical solutions to avoid the time and expense of building and training multiple sales reps.

They selected Growbots, which delivered the best open rates, low bounce rates and scheduled meetings, plus rapid onboarding and an easy UI. Growbots generated broad North American and European leads and produced a 12% overall positive reply rate (up to 21% on top campaigns), effectively replacing 5–6 SDRs and allowing Relatable to reallocate hires toward closers and land Fortune 500 clients.

Relatable

Martin Garbarczyk

Co-Founder