Case Study: ReactiveOps achieves faster prospecting—cutting time from a week to 3 hours—with Growbots

ReactiveOps - Customer Case Study

ReactiveOps, a Philadelphia-based (11–50 employees) provider of Kubernetes-based cloud infrastructure and DevOps tooling, runs meetups and workshops to drive high-quality leads. Facing declining inbound leads and a time-consuming manual outbound process that took a week to find prospects, the team needed a faster, more precise way to target the right attendees after the person managing outbound efforts left.

They adopted Growbots for its granular targeting and automation; setup took about 15 minutes and prospecting dropped to 3 hours to find 750 prospects and send 1,500 emails. Since then ReactiveOps has run 3 events with 350 attendees (about 10% driven via Growbots), reported a 10% bounce rate, and generated 3 meetings and 1 signed client directly attributable to the platform.

ReactiveOps

David Polstra

Marketing Director