Case Study: HighFive achieves 50 wins a quarter and 10x lower costs with Growbots

Highfive - Customer Case Study

Highfive is a rapidly growing video-conferencing startup in Redwood City (50–100 employees) backed by top VCs. Their challenge was generating a steady stream of high-quality, cost-effective prospects quickly: outbound delivered the best ROI and reach but was expensive (about twice the industry average) and leads took ~1.5 weeks to generate, preventing rapid audience testing and scale.

By adopting Growbots’ self-service UI and Salesforce integration, Highfive gained instant access to 200M+ verified leads and eliminated duplicate contacts. The result: lead generation became ten times faster, prospecting time dropped to one‑tenth, cost per lead fell to one‑tenth of previous spend, bounce/spam rates declined, open and click rates improved, and outbound now delivers about 50 wins per quarter.

HighFive

Patrick Maloney

Email Marketing Specialist