Growave
13 Case Studies
Case Study: SWAK boosts customer engagement and sales with Growave
A Growave Case Study
On staying true to your idea and expanding the brand
SWAK, a LA-based plus-size fashion brand founded by Brad Capo, wanted to make its Shopify store more engaging and improve conversions from the traffic it was already getting. The team looked for a way to reduce friction in account creation, encourage repeat visits, and build more social engagement, and chose Growave for features like Social Login, Wishlist, and Shoppable Instagram galleries.
With Growave, SWAK simplified signups, collected emails for marketing, and made shopping more interactive through wishlists and Instagram-powered product galleries. The results were strong: Social Login increased signups by 52%, about one in three logins came through Facebook, Amazon, or Google, and Wishlist became one of the store’s most-used features while also helping drive conversions through personalized reminder emails and coupon codes.
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SWAK
Brad Capo
Founder