Case Study: Kippins builds brand trust and boosts conversions with Growave

Kippins on the challenges and importance of building brand trust

Kippins, an Australian baby brand founded in 2014, needed a way to build trust and brand authority with time-poor, highly discerning parents. The company was looking for strong social proof to help new shoppers feel confident buying its eco-friendly cuddle blankies, and after moving between e-commerce platforms, it chose Growave on Shopify to help solve the challenge.

With Growave’s Reviews and Social Sharing features, Kippins made product pages richer with customer reviews, photo reviews, and social buttons that encouraged sharing and word-of-mouth. The result was a storefront where nearly every product had feedback, stronger buyer confidence, and a boost in conversions and traffic from successful sharing campaigns.

Kippins