Case Study: Moooh increases social proof and purchases with Growave

How Italian Brand Broke Most Common Stereotype

Moooh, an Italian fashion and lifestyle brand selling from China, wanted to overcome low site traffic and trust issues tied to stereotypes about Chinese quality on its Shopify store. The company needed a way to improve customer engagement, build social proof, and create a more user-friendly online shopping experience, and turned to Growave for help.

Growave implemented its all-in-one marketing platform, especially the Community feed and Reviews products, to add discussions, user-generated content, purchase activity notifications, and photo reviews. With these features, Moooh became a more social and trustworthy store, and the brand reported that purchases multiplied within just a few months after implementation, helping it attract buyers across the U.S., Canada, Australia, Europe, and beyond.

Moooh

Carlo Trotta

Chief Executive Officer