Case Study: SM Global Shop strengthens customer relationships with Growave

How Growave helped SM Global Shop to work on their relationship with customers

SM Global Shop, an online store selling official SM Entertainment K-pop merchandise, wanted to strengthen customer relationships while standing out in a market crowded with counterfeit products. Growave helped them by bringing reviews, rewards, social login, and wishlists into one platform, making it easier to engage fans and build trust as the brand scaled.

With Growave, SM Global Shop launched a loyalty and engagement strategy that delivered measurable results: over 27 million points earned in 10 months, a 20% redemption rate with more than 5.2 million points spent, 100k+ social login members, 13k+ product reviews, 156k wishlist additions, 34,861 automated emails sent with a 67% open rate, and 2,300 referral visits. Growave also helped improve emotional connection with customers and support repeat purchases and brand loyalty.

SM Global Shop

Daniel Kim

Co-Founder